Well, honestly, I don't know how my sister does it. But I guess there's a reason that I'm the blogger - I can never get my words down to the 200 that are required for letters to the editor. I'm going to try, but in the meantime, here's the long version. I really feel that the voice of business has been subsumed by the voice of the GOP (who assumes that tax breaks are what all businesses want) and the WMC (who are apparently rich enough that tax breaks actually make a difference). I read a report a while ago that indicated for our size of business, the kind of tax break we'd get is a few hundred dollars in a year. I can EASILY make that up on one good Saturday of sales. Which all the more so gives me reason to support strengthening the buying power of my customers over any proposed tax breaks. I honestly don't see tax breaks as a viable way of growing our state and I think that if most businesses were asked, they would take more customer spending over tax breaks any day. Ultimately, you can have all the tax breaks you want, but if you don't have customers, you don't have a business. Ultimately, you can give out all the tax breaks you want, but you are going to see major costs in terms of the services that we all know and love (schools, police, fire, roads... do I really have to go on?).
Anyway, after days of thinking and failed attempts, the 5:20 a.m. wake-up is hopefully worth it. Here's the long version:
Dear Editor:
I am constantly hearing people say that government needs to be run like a business. Leaving aside the question of whether that is actually true, I write to you as a business owner to give the reader a little insight into the way my business is run. These are the basic things that concern me: 1. What is new? 2. What is unique? 3. How can I get more money?
1. What is new? Change is good. Change is challenging, but if I don't change, then my store looks the same today as it did two years ago and the incentive to return is substantially lower. Blame it on our American consumer culture if you will, but the new and the shiny are valuable. I am constantly on the lookout for new products and new trends. If Wisconsin was my business, I would be searching for the new industries and new technologies and new "customers," areas where growth is occurring: oh, say, renewable energy and bicycles and tourism, for example.
2. What is unique? How do I differentiate my store from everyone else? Rarely is the point to offer the lower prices, because someone else can always offer lower prices. Rather, my goal is to find things that aren't offered anywhere else, to bring together a collection of products that reflects the uniqueness of my taste. If Wisconsin was my business, I would not be competing with Texas or Florida to create the lowest priced jobs, I would be building up and building upon what is unique about this state, emphasizing what we have that cannot be found anywhere else: oh, say, hard-working and dedicated people, fabulous schools (my whole life I've been hearing people say they moved from other states because the schools were horrible there, and we want to be more like other states?), amazing natural resources. I would NOT be spreading a load of crap on farm fields or doing anything else that might jeopardize the quality of our water.
3. How can I get more money? There is a small part of my brain that is thinking about how I can save money. However, there are only so many things that I can cut before the quality of my store starts to suffer. Mostly I am thinking about how to increase revenue: what product should go where so that I maximize sales in every square foot, how to reach a variety of customers, what will sell well and when I should reorder. For me, this means finding products in a range of prices so that I can appeal to a range of customers (big sales are nice, but our business also depends on every single person who comes in and buys a greeting card). It means capitalizing on the new and the unique; it rarely means selling things at below-cost. It means supporting women since they are the bulk of our customers and make a lot of important decisions, not the least of which is what present to send their mother-in-law. It means wishing I had staff, artists to create product, and customers with more money in their wallets WAY MORE than it means wishing I had a tax break.
If Wisconsin was my business, I would be much more concerned with increasing revenue. I understand that the theory of tax breaks is that the effects will trickle down in job creation and eventually income tax and sales tax revenue, but a more direct approach would be to make sure that workers and customers had enough disposable income, that they kept earning and shopping, and thus generate tax revenue. I think the focus on cost-cutting is a sign of desperation and also not a model for a successful business. If Wisconsin was my business, I would be concerned with the welfare of ALL of my customers, and not just the ones who dropped a few thousand dollars on a campaign donation. If Wisconsin was my business, I would be a heck of a lot more supportive of women; since the WDOR does not accept brownies or quilts as payment, I would be more concerned about their potential salaries. IF Wisconsin was my business.
I initially thought I'd leave aside the question of whether a state should be run like a business, but you know what? Wisconsin is OUR business. It is all of ours. It is up to everyone who lives and works in this state, not just a few people, to make sure this business runs smoothly. Scott Walker is a poor business manager and an even worse Governor. Our state deserves better.
